Dell Selects CognitiveScale as Key AI Partner to Power Digital Customer Journeys

AUSTIN, TX – August 14, 2018 – CognitiveScale Inc., the leader in augmented intelligence and responsible AI software, today announced that Dell selected CognitiveScale as a key partner to transform customer experience and marketing productivity through AI-powered, hyper-personalized customer journeys.

Although customer experience has become the centerpiece of business strategy, expectations continue to outpace most companies’ ability to evolve or invent experiences.  According to Forrester’s Predictions 2018: A Year of Reckoning, 30 percent of companies will see further declines in customer experience performance in 2018, and those declines will translate into a net loss of a point of growth.

Dell, already a leader in delivering world-class customer experiences, chose CognitiveScale and its Cortex 5 software to power and transform the core of their customer journeys. By leveraging the power of AI to understand declared, observed, and inferred customer behavior across various channels and devices, CognitiveScale will enable Dell to generate additional insights from customer interactions and create highly personalized experiences.  This AI powered system will also deliver prescriptive insights for sales, marketing, and customer service teams to better manage customer engagement.

“Dell is committed to leveraging emerging technologies to transform customer experience while helping our marketing and sales professionals meet the rapidly changing expectations of today’s empowered customers,” said Cameron Sojan, Vice President of Marketing and Customer Engagement Platforms at Dell. “We are pleased to partner with CognitiveScale on this innovative initiative that will apply artificial intelligence in a practical, scalable and responsible manner to build deeper, more valuable customer relationships by providing real-time insights into rich behavioral data across every phase of the customer lifecycle.”

“The future of customer engagement will need AI to scale and succeed,” said Akshay Sabhikhi, CEO of CognitiveScale. “Our Cortex 5 software will help Dell bring AI powered experiences within reach for millions of customers while empowering marketing, sales and service professionals to deliver new experiences to improve customer conversion and lifetime value”

About CognitiveScale

CognitiveScale Cortex 5 software helps businesses apply Artificial Intelligence and Blockchain technology to solve complex business problems at scale for financial services, healthcare, and digital commerce markets.

Our award-winning software is being used by global leaders such as USAA, Morgan Stanley, NBC, JPMorgan Chase, ExxonMobil, and MD Anderson to increase user engagement, improve decision-making, and deploy self-learning and self-assuring business processes.

Headquartered in Austin, Texas, CognitiveScale has offices in New York, London, and Hyderabad, India, and is funded by Norwest Venture Partners, Intel Capital, IBM Watson, Microsoft Ventures, and USAA.

For more information on the company, please visit us at and follow @cognitivescale on Twitter, Facebook and LinkedIn.