CognitiveScale named a “Cool Vendor” by Gartner
Vendors selected for the “Cool Vendor” report are innovative, impactful and intriguing
AUSTIN – May 16, 2016 –CognitiveScale, the provider of machine intelligence-powered Cognitive Clouds, has been included in the list of “Cool Vendors” in the “Cool Vendors in Retail, 2016” report by Gartner, Inc.
According to the Gartner report, “Competitive advantage in digital business will be fueled by the various ways in which algorithms are being deployed and are creating new opportunities, now and in the future.”
ENGAGE for Commerce aggregates a customer’s digital footprint including digital interactions, purchase history and social signals, to create a 360 view of their style, preferences, and shopping behavior even if they are anonymous. The cloud includes “learning agents,” or pre-trained machine learning algorithms that continuously and securely build a deep understanding of each consumer. It reasons over their digital interactions, i.e. observed behavior with ever changing product catalogs, user reviews, pricing, and contextual information such as occasions, trends, weather and other socio-economic signals.
CognitiveScale is powering an ENGAGE for Commerce cloud for some of the largest omni-channel retailers in the world. As part of its transformation into a Cognitive business, one of the largest global retailers will unveil a new generation of shopping experiences for their customers. Some of the leading global retailers across apparel, grocery, and department stores are also beginning their cognitive journey with ENGAGE for Commerce.
“We believe our inclusion in the Cool Vendor report by Gartner validates our mission to use cognitive computing to revolutionize engagement in omni-channel commerce,” said Nij (Neeraj) Chawla, Chief Product Officer at CognitiveScale. “At a time when retailers struggle to retain customers and differentiate, ENGAGE for Commerce infuses existing retailer sites and mobile applications with a Digital Brain that accurately understands what each individual customer likes or dislikes, what they will want next, and delivers new ‘wow-me’ micro-experiences throughout their shopping journey.”
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