Session ID 3235A
Target and Convert: How Machine Intelligence & Learning Helps Retails Drive Increased Engagement & Sales
Thursday | October 27 | 8:00 AM – 8:45 AM | Islander F
Digital commerce is growing, yet online conversion rates hover at a measly 2-4%. Customer data could be a boon for retailers looking to increase personalization and conversion. Two-thirds of retail executives say data management is a top challenge, yet less than half of them are confident in their firms’ data analytics capabilities. Retailers are also struggling to solve the problem of the “anonymous shopper”. Machine learning will change that by helping retailers build rich individualized customer profiles, provide buyers with tailored insights and recommendations to help them find products intuitively and increase conversion. Find out how IBM Watson and CognitiveScale partnered with a leading retail giant to provide next-gen shopping experiences that drive higher engagement and boost sales.
Chief Product Officer, CognitiveScale
Retail & Consumer Products, IBM Global Business Services